Started in 2008, Cold Storage Kids Run is an annual running event for kids that aims to encourage the young ones to start early with healthy lifestyle and eating.
Organized by Enterprise Sports Group (ESG) and title sponsored by Cold Storage, this event has the distinction of being Asia’s first kids-focused running event and one of the best sporting events that caters to the entire family, and won awards such as the Best Retail Event Award of the Year 2009 by the Retailers Association of Singapore.