adidas Running and Parley for the Oceans has released Ultraboost Parley in a new Deep Ocean Blue colourway that was inspired by the Mariana Trench, the deepest part of the world’s oceans and the site of the deepest-known piece of plastic pollution: a single-use plastic bag. The new outline will be the official shoe of Run For The Oceans 2018, a worldwide running movement that was created by adidas and Parley to fight against marine plastic pollution between 8 June and 8 July.
Run For The Oceans support and funds
adidas has been supporting Parley since 2015 in both its education and communication programmes, whilst pioneering creative eco-innovations such as Parley Ocean Plastic to help fight marine plastic pollution. This year, adidas will match every kilo-metre tracked with Runtastic during the global campaign phase with US$1 – for the first one million kilometres – to support the Parley Ocean Plastic Program.
The money that was raised during the Run For The Oceans will be used to fund the Parley Ocean school initiative, which teaches the next generation on how to protect our oceans.
The making of UltraBOOST Parley
With each new UltraBOOST Parley, it saves approximately 11 plastic bottles from entering the ocean, through the use of Parley Ocean Plastic. This revolutionary eco-innovation starts life as a plastic waste collected from beaches and is reworked into a fabric to construct the silhouette’s Primeknit upper. It also features adidas’ iconic BOOST technology, offering the highest energy return, contained in a natural Continental rubber outsole for superior grip in all conditions.
Matthias Amm, Product Category Director, adidas Running, said:
The new UltraBOOST silhouette represents another milestone in our long-term partnership with Parley for the Oceans. Together we are turning a threat into a thread and will continue to do this by investing in eco-innovation for the long term. With the Run for the Oceans movement, our ambition is to inspire running enthusiasts to support us in fighting marine plastic pollution – every kilometre counts.
Consumers can also join the movement between 8 June and 8 July, alongside adidas’ most celebrated track and field stars including Wayde van Niekerk and Shaunae Miller.
The UltraBOOST Parley silhouettes are now available online at http://www.shop.adidas.com.sg and will be released on 27 June at adidas stores: MBS, Suntec, Vivo, ION, Paragon and Bugis Junction; alongside selected stockists RSH Taka (Level 4), RSH Vivo, SLH Interlink, Weston, IRUN 313, AW Lab and Seek ION for a RRP of S$280.
