Puma launches IGNITE Limitless and IGNITE evoKNIT shoes that combine sleek streetwear silhouette and tailored performance capabilities. For this launch, six individuals from different backgrounds and artistry will be the local ambassadors for Puma’s “Run The Streets” campaign that showcases the spirit of hustling.
“Run The Streets” campaign message resonates with go-getters and high-achievers who follow their own instincts, live and charge towards life at full speed, hustle their way to the top, and always persevere no matter what.
At the global level, “Run The Streets” campaign features Grammy Award winner, The Weeknd.
IGNITE Limitless
The IGNITE Limitless is designed with modern streetwear influence and equipped with highly technical performance features and technologies. The exterior of IGNITE Limitless is bold and sleek with clean textures, luxe details, bonded edges, matte and shine play, and large, bold branding.
The full-length IGNITE Foam in the midsole provides superior comfort in the form of premium cushioning, yet doesn’t compromise on performance by delivering optimal responsiveness and energy return.
The upper is made of the four-way stretch neoprene clamshell that ensures dynamic fit with breathable feel. The protective midfoot cage, heel clip and forefoot strap offer ultimate support, stability and durability.
Because hustlers are always up and running no matter what the hour is, IGNITE Limitless comes with reflective details that provide visibility in low light conditions.
IGNITE Limitless is available in four colours: Black, White, Red and Drizzle.
IGNITE evoKNIT
The IGNITE evoKNIT comes with knitted upper for form-fitting comfort, stretch and breathability. A quick glance at the shoes reveals the eye-catching sock-like knitted collar around the ankle which offers full support and street-ready look.
The supporting strap at the upper allows stability within the heel by locking it onto the platform of the shoes. The chevron flex grooves at the midsole are designed to compress during landing and rebound to provide energy return.
Similar to the Limitless, the IGNITE Foam in the midsole delivers high-rebound, superior cushioning with exceptional responsiveness and energy-returning qualities.
IGNITE evoKNIT is available in various colours including Red, White, Black and Black-white.
Faces of “Run The Streets” Singapore Campaign
The six local ‘hustlers’ in the “Run The Streets” Singapore campaign is comprised of rapper and songwriter ShiGGa Shay, DJ and illustrator Amanda Keisha Ang, graffiti and fine arts artist Ceno2, hawkerpreneur Douglas Ng, crochet and dreads artist Kelly Limerick, and award-winning bartender, Vijay Mudaliar.
These six local ambassadors will be fronting the campaign through a series of images, a music video and song specially composed by ShiGGA Shay.
This is your city. These are your streets. Own them and run them in the IGNITE Limitless or IGNITE evoKNIT. The IGNITE Limitless and IGNITE evoKNIT are available now at all PUMA retail outlets (Bugis+, Paragon, Vivocity) and authorised retailers at the retail price of S$219 and S$239 respectively.
