Great Eastern Women’s Run 2018 Offering An Exciting New Bunch Of Activities

A bunch of new offerings will be available at this year’s Great Eastern Women’s Run (GEWR), in celebration of the Great Eastern’s 110^th anniversary. It will be set to begin on the 31^st of May 2018, Thursday, 11 a.m., at Great Eastern Centre. The first 110 registrants at the registration launch will get to enjoy a special celebrative registration fee of S$11 for any category. These first 110 registrants will also be receiving a special goodie bag that consists of a Reebok water bottle, sports towel, and a limited edition Reebok sports bra worth more than S$100 in total.

The first 2,000 registrants at the launch on 31 May and 1 June will also get to enjoy special roadshow prices. Registrants with Great Eastern’s GETGREAT and UPGREAT apps will also receive a goodie bag that is worth more than S$50. In addition, the first 100 participants that sign up for the 2km Mummy + Me Run or the Princess Dash will be receiving a My Little Pony Mini Plus Toy (worth S$15.90).

What’s new

The run will be held at the iconic Singapore Sports Hub for the first time on 14 October 2018, Sunday. Organisers will be unveiling a new route for the participants to enjoy, with Nicole Highway as the starting point, and finishing the run at a spacious race village which is located at the National Stadium.

The ‘110-metre Sprint’, a new category will also be introduced to mark the Great Eastern’s 110^th anniversary milestone. This will be the first time a mass running event in Singapore is organising a sprint category for those age 13 and above. The participants will also get a rare opportunity to race on the stadium track.

This new category will add another dimension to GEWR, providing an array of Live Great experiences to choose from. The other categories are the half-marathon, 10km, 5km and the ‘2km Mummy + Me Run’ for mothers and daughters aged 7 – 12, and the popular ‘Princess Dash’ for girls ag3-6.

Introducing Reebok as the new apparel partner this year, GEWR is also offing participants the opportunity to get an exclusive Reebok Sports bra (worth S$49) as part of the Limited Edition 110^th Anniversary Package with just a S$10 top-up of their race entry. There are other entitlements in the race package that includes the Reebok race tee, finisher medal, goodie bag, and Reebok finisher tee.

About Great Eastern Women’s Run

Great Eastern’s Head of Group Brand and Marketing, Keith Chia said,

As we celebrate Great Eastern’s 110th anniversary, we’re providing more exciting offerings for participants this year with the new 110-metre sprint category and in a brand new venue. Runners can use our two new health and wellness apps to motivate them throughout their GEWR journey. We trust these will enhance the whole race experience and create more Live Great moments. We look forward to more joining us as we continue to champion health and wellness in the community.

Singapore Sports Hub’s Chief Commercial Officer, Adam Firth said,

We congratulate our Singapore Sports Hub Founding Partner, Great Eastern, on their 110th anniversary, which is a truly special occasion for this great Singaporean company. The Singapore Sports Hub is delighted to celebrate with Great Eastern as the venue partner for the Great Eastern Women’s Run this year. At the Singapore Sports Hub, we are passionate about promoting active living and fitness fun for the community. We look forward to welcoming thousands of participating ladies, as well as their supporters, families and friends to Singapore Sports Hub to enjoy the extraordinary experience of running in and around the National Stadium.

GETGREAT and UPGREAT

This year, the GEWR is boost with the introduction of Great Eastern’s two industry-first digital platforms – GETGREAT and UPGREAT. GETGREAT is the first-of-its-kind platform with a wellness coach, GERI, powered by artificial intelligence, which offers personalised coaching 24/7 to prompt users towards their personal wellness goals. The app also includes special wellness challenges which runners of GEWR can participate in to be able to earn more points for better benefits and rewards as well as wellness programmes which they can choose the level of difficulty – Lite, Intermediate and Turbo. They can also invite family and friends, as well as exercise with a buddy and form social groups to motivate each other on their wellness journey.

It’s sister app, UPGREAT, provides a single mobile platform where the customers can enjoy all their loyalty benefits and rewards digitally at any time, and even transfer them to family and friends.

Great Eastern Women’s Run prices

These digital platforms are available for free download from the Apple and Google Play stores.