It isn’t often that multinational hotel chains decide to spend years and money to promote a wellness movement that benefits its guests, but The Westin is no ordinary company. To prove the point, 8th & 9th December 2018 will be a culmination of Westin’s ongoing Move Well initiative when Singapore’s premier accommodation hosts the 2018 Westin Running Marathon Project.
The Westin wants to inspire guests and staff around the globe to improve their health, which is why its facilities have prioritised fitness and menu improvements over time. The year-end marathon is likely to turn into an annual event if enthusiasm remains high.
Because race registration is kicking into high gear with the event date growing closer, competitors say that they look forward to showing up at 4:30 a.m. on 9th December to gather with like-minded people. The venue? Singapore’s popular F1 Pit Building.
Prepare yourself for this event by starting now
Registration for the 2018 Westin Running Marathon Project is already taking place. Runners wishing to join the fun are advised to sign up immediately to take advantage of pre-run activities that are designed to get them to the big day in good shape. Competitors should calendar these events, so they are primed for the race:
- Circuit Training is slated to be given first priority for attendees on 31st October.
- On 17th November, participants will engage in Tabata Sessions.
- An outdoor training run session takes place on 24th November, by which time enthusiasm is likely to reach fever pitch.
Team Westin entitlements
Athletes making the Team Westin cut will be notified by email and granted these perks:
- A run slot in the Standard Chartered Marathon 2018.
- Race bag and tee bearing the Westin corporate logo.
- VIP treatment at the 2018 Standard Chartered Marathon for all Team Westin runners.
Why is Westin going to all of this trouble?
Management believes that guest wellness is a mission that is too important to ignore. Having conceived their Move Well program, based on a 6-pillars of fitness initiative, frequent guests learn what it is like to have a large corporation care about their health and welfare. This isn’t a new venture. The Westin has promoted all facets of healthy living for years.
Everybody benefits from this marathon
Westin has worked hard to put into place a program that upholds that 6-pillar mission. Toward that end, the company introduced “heavenly beds” that assure guests of a good night’s sleep and an “eat well menu” encouraging proper nutrition.
Westin executives keep close tabs on trends and have been aware of the meteoric rise of fitness throughout Asia. The decision to incorporate Move Well into their part of the hospitality industry is a natural outgrowth of that commitment, just as the marathon is a fitting end to the company’s 2018 efforts.
Competitors will find themselves running alongside Westin employees and getting instruction from top coaches, so by marathon day, the Move Well philosophy and lifestyle benefits promoted by Westin will be firmly implanted in the minds of runners.
No marathon worthy of this much effort would be complete without a grand celebration once the finish line is history. The host? Singapore’s Westin Hotel, of course.
