Reebok launches its most technically advanced running shoe to date, the Reebok Floatride, after an extended period of development. Nearly 300 runners tested Floatride for more than 15,000 total miles of running during the last year of development.
Floatride has received positive feedback consistently from shoe-testers. Serious runners said Floatride stands out as an ideal offering of cushioning, ride, and weight; delivering an unprecedented level of comfort and performance without compromise.
Scott Daley, General Manager of Running at Reebok, said,
With most other shoes, runners must make a compromise; increase softness and lose responsiveness, or vice versa. We think of the Floatride Run as ‘cushioning without compromise’ – the best of both worlds thanks to Floatride Foam. Running is also a crucial part of our overall Be More Human brand ethos, the path by which we become the best version of ourselves, mentally, physically and socially. We believe the Floatride Run marks the latest exciting step forward in helping our consumers reach their goals.
Features
The Floatride Foam has a consistent cell structure that is precisely engineered to deliver an optimal mix of cushioning and responsiveness to ensure that runners can experience high-level comfort while pushing for performance; in other words, to enable runners to float through their run.
The seam-free Ultraknit upper construction is engineered in zones to provide comfort, support, flexibility and breathability, while providing sleek aesthetic feel.
The EVA Support Rim at the outsole balances your foot at the center throughout the gait cycle.
When combined, all the elements of the Reebok Floatride work to produce a shoe that represents both ultimate cushioning and responsiveness.
Daley added,
Floatride represents a reintroduction from Reebok to committed runners around the world. A lot has been invested in the research behind the technical components of the shoe and we’re delighted with the results. We’re inviting the entire running community to ‘Feel The Floatride’ and to give us their feedback on its ride and performance.
The Reebok Floatride Run will be retailing at S$219 in Reebok VivoCity, Reebok Velocity @ Novena Square and iRUN Queensway from 1 April 2017 onwards.
