If you have been looking for the right tights for your athletic activities, be it cardio exercise, strength training, or even yoga, Nike’s latest tights could fill the bill. Nike’s Zonal Strength Tights are designed to target the right muscle groups for different kinds of workout.
Helen Boucher, VP of Nike Women’s Training Apparel Product explains, “Efficiency is always a key factor for our athletes — they want to get the most out of every workout. Tights are a huge part of any athlete’s uniform and we analysed every design and fit detail to ensure key parts of the body are compressed for the right sport.”
With this efficiency in mind, Nike Zonal Strength Tights aim to reduce muscle vibration without reducing mobility. The compression zones of the tights are built directly into the base fabric.
The Zonal Strength Tights come in two models.
Nike Zonal Strength Running Tights
Zonal Strength Running Tights reduce muscle vibration at thighs and calves, which are the active muscle groups for running. The tights also come with Flyvent waistband which provide breathability through knit mesh. Mobility at knees and hips is enhanced by the four-way stretch fabric.
Nike Zonal Strength Training Tights
Zonal Strength Training Tights support muscle groups in the core, glutes, quads and hamstrings, which are the main muscles for high intensity training. The high-rise waistband provides additional core support. The flat seams boost mobility and efficiency to allow athletes the best outcome from workouts, from low impact training such as yoga to high intensity training.
do you believe in more?
Nike collaborated with FKA twigs for the campaign of these Zonal Strength Tights. FKA twigs questions, “Do you believe that, in six months’ time, you’ll be able to run faster, or jump higher? Do you believe that you’ll be able to stay on the cross-trainer longer? Do you believe that you can reach your best physical shape?”
According to FKA twigs, people who work really hard and dedicate their lives to being active represent “modern movement,” an act of exploring sports without boundaries. It is through training hard, determination, hope, she feels confident and stronger.
“do you believe in more?” refers to a girl who didn’t grow up with lots of money, but who wanted to do something different from everybody else in her small town. She wanted to do more in life.
In this campaign, FKA twigs put together a cast of 12 athletes to show people they have the power to become the best version of themselves. As the creative director, she developed the creative concept, directed and performed together with her cast in a film titled “do you believe in more?”
Nike’s Zonal Strength Tights are available in retail and nike.com starting from 25 January 2017. Men’s tights will be S$215, while women’s tights will be S$185.
